You're not a hacker

A letter to the best wedding creators in the world by Josh Withers

I've just viewed a wedding photographer's Instagram post that was cross-posted to Threads but with all the "Instagram hacks" attached.

The dots on each line so that the hashtags are pushed down. On Threads however we just get a big long post and the dirty little Instagram hacks are exposed and it's weird.

You're not a social media hacker. You're a provider and curator of luxury services. So don't hack, just be beautiful, be useful, be helpful, lovely, awesome. Provide value not just in your message but in your aesthetics.

Figure out how the social platforms work and be beautiful you on them. Leave the hacks to the hackers.