A letter to the best wedding creators in the world by Josh Withers
Adam Grant wrote in Originals:
Many people fail to achieve originality because they generate a few ideas and then obsess about refining them to perfection.
The only lever I can see that is worth pulling here is more ideas.
More ideas, more trying, more failing, more succeeding, more originality, more you, more un-copyable you that can't even be competed against because it's you in all your beautiful, original, you-ness.