The luxury wedding creator and long-term thinking

A letter to the best wedding creators in the world by Josh Withers

Long-term thinking, playing the long game. This is the most expensive but the most advantageous game to play, but almost no-one is doing it.

Most wedding creators are stressing about the next booking.

But are you stressed about that booking you'll get in seven years time? What kind of brand and community have you built over the next seven years?

How will your craftsmanship improve, your heritage grow, by 2031?

What will they say of the 2044 version of you?

• Introduction to this series
• Craftsmanship
• Heritage
• Long-term thinking