A letter to the best wedding creators in the world by Josh Withers
The man who taught me radio and communication passed away this week, Stan Hillard is his name, so to honour his legacy I want to teach you the lesson he taught me on the first day at 4CRM FM:
Imagine the audience are the stupidest people alive then treat them with the upmost respect.
The idea is simple: assume the people you're talking, blogging, gramming, podcasting, vlogging, facebooking to have no idea what you're talking about. Assume they haven't seen your last posts and they won't see future ones. Then talk to them with respect and kindness.
And if you have energy left, be helpful, relevant, entertaining, and honest.