A letter to the best wedding creators in the world by Josh Withers
My least favourite time of year in Australia are the final days of June. Advertisers are celebrating with EOFYS (end of financial year sales) and small businesses are rushing around freaking out about the fact that the books are closing for another Australian financial year.
The thing I dislike is how every single year a large cohort (of which I am a member) freak out like we haven't had an entire year to plan for this silly change of date.
I hate how emotionally stupid I/we can be.
But we are. It's important for you to see this in yourself, and your clientele.