A letter to the best wedding creators in the world by Josh Withers
Josh Mikhaiel on being human and also being a wedding business person:
Balancing the human and commercial aspects of wedding creation can be challenging. Many of us started in this industry out of passion and later discovered the business side.
I've found freedom in adopting a "person first, business second" approach. This mindset makes my work more fulfilling, especially when decisions conflict between empathy and efficiency. Constantly switching between these perspectives was exhausting.
Prioritising human connections and creative fulfilment has transformed my decision-making. At weddings, I face requests that might clash with my artistic vision. By focusing on the human element, I provide a better experience for myself and my clients, ensuring they get a good human experience and an amazing end product.
If you struggle with this balance, reflect on what brings you peace and satisfaction in your workflow. Focus on what makes you and your clients happiest, rather than following others' methods. This alignment can enhance your professional fulfilment and client satisfaction.