A letter to the best wedding creators in the world by Josh Withers
A guy named George Strait who apparently is a country music star has broken the record for the largest-ever ticketed concert in the U.S. with 110,905 people in attendance. It sounds like everybody went but it was less than 0.001% of the population of the planet.
I'm happy for George. I also have no idea who he is or why that many people went to a stadium to listen to him. I'm just simply reminded that "Everybody" does not exist, everybody is a false construct, and everybody doesn't know who you are, or I am.
And when everybody is a nobody it's an opportunity to be a somebody, and that somebody is you because you don't need 1% or 0.01% of the world's weddings to run a sustainable business. 0.0001% is probably enough.