A letter to the best wedding creators in the world by Josh Withers
Any given day on social media there's an outrage. Whether Apple published an advertisement that upset trumpet players, or the politician made a call your aunty disagrees with, any day on any social network there is a bandwagon ready for you to jump on.
From a marketing point of view, remember that your posts and creations don't stand alone, but you are in a newsfeed - a crowd - and the best person to be in a crowd is Wally of Where's Wally fame. Stand out, look different and be different, like Wally wearing his uniform clothes and hat.
If you want to not be noticed and not stand out in the crowd go along with the outrage of the day, but if you want to be noticed, let your special unique quality of "you" shine through and stand out in the crowd, there's enough angry people out there anyway, be the celebrant, the one who celebrates.